Bank of America has really put a lot of effort into sponsoring Snapchat filters. For years this banking giant has been creating a number of different snapchat filters for snappers to use. Their most recent addition to their filter collection is the Bank of America Advantage Banking Smile Snapchat filter. This filter was released on November 12th, 2019 and is pretty simple.

What is the Bank of America Advantage Banking Smile Snapchat Filter?

The Bank of America advantage banking smile snapchat filter is a sponsored filter created by Bank of America to market their new advantage banking checking account. The filter consists of three main elements. The first element is a gradient at the top that transitions from blue to clear. In the upper right hand corner is some small white text that reads Bank of America Advantage Banking. In the lower left hand corner there is a small image of a blue envelope with a card laying on top of it that says “SM;)E” which is reads as smile if you convert the smiley face in the middle into their respective letters.

This filter is a great piece of marketing as it gets the word out about Bank of America’s new checking account. Younger generations will see this filter and they will know that Bank of America is offering an advantage checking account to customers.

Comment below if you have seen a Bank of America Snapchat filter before!